The Complete Guide to Virtual Color Analysis Services

person in a vr environment - Virtual Color Analysis
person in a vr environment - Virtual Color Analysis
person in a vr environment - Virtual Color Analysis

Dante Kim

April 18th, 2024

Have you ever considered a virtual color analysis for your wardrobe? Virtual color analysis has the potential to revolutionize how you shop for clothes. It helps you identify your best colors and discover new ways to style your outfits. Thinking about the various color analysis types available can be overwhelming, but with virtual color analysis, it's a breeze. By the end of this blog, you'll have a better understanding of how a virtual color analysis can help you look your best every day.

Table of Contents

Overview of Personal Color Analysis

color spectrum - Virtual Color Analysis

Traditional personal color analysis, a process of determining harmonious colors that enhance an individual's natural beauty, has undergone a virtual makeover in recent times. With the advent of technology, color analysis can now be performed remotely through virtual platforms. By simply uploading a few photos, individuals can receive an accurate analysis of their best-suited colors without the need for an in-person draping session. 

This newfound convenience has propelled the popularity of virtual color analysis, making it more accessible to a broader audience. The rising trend of virtual services, coupled with the desire for self-improvement and personal style enhancement, has spurred the adoption of this modern approach to color analysis.

Benefits of Virtual Color Analysis

The benefits of virtual color analysis extend beyond the convenience of remote consultations. By discovering your most flattering colors, selecting outfits that complement your natural coloring becomes effortless. As a result, coordinating your wardrobe and creating stylish ensembles becomes a straightforward and enjoyable task. Knowing your color palette facilitates a more economical shopping experience as you can avoid trendy pieces that may not align with your natural tones. 

By selecting makeup that enhances your skin tone and eye color, you can showcase your natural beauty, giving you a healthier and more vibrant appearance. In essence, virtual color analysis empowers individuals to embrace their unique beauty confidently, ensuring that their appearance aligns harmoniously with their natural attributes.

What Exactly Is Virtual Color Analysis?

woman in a field of flowers - Virtual Color Analysis

Virtual Color Analysis is a service provided by image consultants and personal stylists that allows individuals to discover their best colors based on their unique features, such as skin tone, hair color, and eye color. 

This service is typically conducted through a consultation process where the individual submits photos of themselves, often with different clothing or background colors, and then receives personalized recommendations on which colors complement their features the most. The tools or software commonly used in virtual color analysis include

Zoom Backgrounds

Virtual Color Analysis services may utilize Zoom backgrounds to create a consistent and professional setting for the analysis process

Excel Templates

Some Virtual Color Analysis Kits include Excel templates with pages of colors for comparisons, incorporating different palettes to aid in the analysis process

PowerPoint Templates

Professionals conducting virtual color analysis may use PowerPoint templates to present color recommendations and analysis results to client

Color Analysis Apps

Color analysis AI or color analysis apps that use artificial intelligence to analyze skin tone and suggest suitable colors based on uploaded photos may be used in virtual color analysis service

Online Forms

Clients may be required to fill out online forms with questions and submit photos of themselves draped in various colors for the analysis process

These tools and software are essential in conducting virtual color analysis, allowing professionals to evaluate skin tone, hair color, eye color, and other physical features to determine the ideal color palette for individuals remotely.

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Unlock Your Colors and Transform Your Style with WhatColors' AI Personal Color Analysis app
WhatColors helps you find what colors to wear based off of your skin tone. Get your season based off on our skin tone, thanks to our patented color match technology. Get the perfect colors based off on your season. Avoid colors that are a definite no. Based off on your skin, eye and hair color find the perfect nail colors with our WhatColors Nail Color Generator. 

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Benefits of Virtual Color Analysis

different colors - Virtual Color Analysis


Virtual color analysis is more accessible to individuals who may not have access to in-person color analysis services due to geographical or financial constraints. This allows people from remote locations or with limited mobility to benefit from personalized color analysis services.


Virtual color analysis can be conducted from the comfort of the individual's own home, saving time and eliminating the need for travel. This added convenience makes it easier for individuals to fit color analysis into their busy schedules while enjoying the process from the comfort of their homes.

Personalized Recommendations

Virtual color analysis provides personalized recommendations based on the individual's unique features, allowing for a more tailored analysis than traditional methods. This level of personalization ensures that the colors recommended are suitable for the individual's skin tone, eye color, and hair color, leading to accurate and helpful advice.

Color Recap

Virtual color analysis often includes a color recap with all the information discussed in the consultation, providing a useful reference for future shopping and wardrobe planning. This recap can serve as a visual reminder of the colors that suit the individual best and help them make informed decisions when choosing clothes for different occasions.

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How Does Virtual Color Analysis Work

woman happy with Virtual Color Analysis

Signing Up and Initial Consultation

I always recommend starting your virtual color analysis journey by signing up through a service's website, where you can select a package that suits your needs. Some services may begin with a virtual consultation to discuss your goals and expectations, which helps personalize the experience.

Submission of Photos or Videos

Once signed up, you might be asked to submit specific types of photos or videos. Some services will judge you based on the color of your hair, skin, and eyes, while others will do "virtual draping" or even send you mini drapes in the mail. For optimal results, these should be taken in natural light to avoid color distortion from artificial lighting. 

You may be asked to wear a neutral-colored top and have no makeup on to ensure your natural skin tone is captured. The directions often specify that photos should include several angles, especially focusing on the face to get a clear view of the skin undertone.

Analysis Process

After you submit your photos or videos, a color analyst or specialized software will begin the analysis. This might involve mapping out your facial features and analyzing your skin, eyes, and hair color. The analyst uses colorimetry software or similar tools to determine which colors complement your natural tones. These tools analyze the hues, saturation, and brightness that best harmonize with your features.

Presentation of Results

The final report is usually delivered digitally. It includes a personalized color palette suggesting which colors you should seek out in clothing and makeup. Some services provide a detailed guide on how to use the color palette, including combinations and occasions for suggested colors.

A friendly tip

Always look up client testimonials on a company's website or social media. As a POC, it is especially important to ensure there are reviews from other POC and that the group has experience working with diverse clients. You deserve to get your colors done by someone knowledgeable and experienced, and not to be “lumped into a palette” based on the color of your skin, eyes, or hair.


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What Is the Turnaround Time for a Virtual Color Analysis

woman enjoying in a garden - Virtual Color Analysis

The Virtual Color Analysis turnaround time can vary from one service provider to another, so customers should check the specific service they are interested in for the most accurate time frame. Most companies offer a 30-day turnaround for the analysis, while others can deliver results within 24 to 48 hours after receiving the photos. Factors like service demand and the complexity of the analysis may also affect the turnaround time, but it's best to check with the specific service for the most accurate timeline.

What Is the Cost of a Virtual Color Analysis

cost of Virtual Color Analysis

The cost of a virtual color analysis can vary depending on the service provider. For example, the Virtual Colour Analysis Kit from Image Consultant Products is priced at CA$247.00 (approximately US$189.00), while the Virtual Color Analysis Package from Frump Fighters is priced at $127.00. 

A virtual color analysis from Reachel Bagley at Cardigan Empire is priced at $28.00. Some virtual color analysis services may offer different packages or services with varying prices, so it is important to carefully review the details of each option before making a decision.

Seamless Style Transformation with WhatColors' Free App

Unlock your colors and transform your style for free today with WhatColors’ AI Personal Color Analysis app. Download our app for free today on the App Store or Google Play store.

Limitations of a Virtual Color Analysis

woman with flowers on her head - Virtual Color Analysis

Potential Drawbacks of Virtual Color Analysis: The Impact of Camera Inaccuracies

I want to note that when people take selfies, the camera doesn't depict the colors of what you are wearing accurately. This can harm the quality of the analysis. The reason for this is that the camera's quality, white balance, and color balance have an effect on the accuracy of the photos. For example, if your skin appears to be yellow in a photo, this may not necessarily reflect the actual color of your skin. 

The camera's ability to make the drape you're wearing seem more vibrant can make your skin appear duller in comparison. What you see on your screen may not be the same as what someone else sees because of screen calibration and quality. This can result in variations in colors between devices, like a dress looking different when viewed on two different screens.

Surface Harmony: The Illusion of Color Consistency

While surface harmony is important, it isn't the main priority during a color analysis. If a color harmonizes well with the client but brighter colors make her appear more vibrant and alive, most color consultants would recommend the brighter colors. 

When using virtual drapes, you can assess surface harmony for the photo used, but you can't see if a color accentuates the facial contour, creates unflattering shadows, or matches the individual's skin blotchiness. The camera captures everything present at the time the photo was taken, but it cannot reveal whether a color enhances the contours of the face or complements the skin's undertones

Digital Drapes: Flat and Unrealistic Color Representation

Digital drapes create a flat appearance in colors, making them look brighter than they would in real life. This may cause brighter colors to appear excessively vibrant in the analysis. Digital drapes lack the texturized appearance of real fabric or objects, which can impact how colors interact with light and shadows in real life. 

In contrast, physical drapes create shadows and reflections, adding depth and texture to color analysis. Digital drapes may misrepresent color brightness, leading to incorrect conclusions about color suitability based on the flat digital representation.

Try AI Personal Color Analysis For Free Today

I love to talk about a technology that is making a big difference in the world of fashion. WhatColors is a truly remarkable online tool designed to help you choose the best colors to wear based on your skin tone. Thanks to its patented color-matching technology, you can determine your season based on your skin tone and get the perfect colors that match it. 

Refining Your Nail Palette with WhatColors' Precision Matching

The tool also helps you avoid colors that are a definite 'no' for you, which can be a game-changer in making your fashion choices. WhatColors enables you to find the perfect nail colors based on your skin, eye, and hair color using the WhatColors Nail Color Generator.

Are you ready to unlock your colors and transform your style for free? If so, you should download the WhatColors AI Personal Color Analysis app for free today on the App Store or Google Play store.

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